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It turns out that it’s very rare to discover new color pigments. An Oregon chemist made a major breakthrough in the science of color a decade ago. He discovered the first new blue pigment in more than ...

Cassidy was an updates editor whose main responsibility is to write and edit articles on a range of home improvement topics. Her passion for lifestyle writing began with her editorial apprenticeship ...

What makes the B in ROYGBIV so popular? Did you know that the nation has a new favorite color? Well, a most-loved Crayola color, that is. The brand surveyed participants to find out their absolute ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...

Scientists completed a century-old theory of color, showing that hue, saturation, and brightness emerge from the geometry of ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...