Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...
Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.
Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...
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Nielsen, Triton Digital add podcast audience data to Nielsen Media Impact
Nielsen and Triton Digital partnered to integrate Triton’s Podcast Metrics Demos+ into Nielsen Media Impact, the company’s cross-media planning tool, expanding visibility and utility of podcast ...
With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are ...
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