Nike 's recovering business needs a spark. This year's World Cup — hosted by the U.S., Canada, and Mexico — could be the match. "Football [soccer] allows us to invite more people in places of the world where we probably cannot reach with other sports,

Some Atlanta entrepreneurs are investing thousands ahead of the World Cup. Whether it'll pay off is still up in the air.

Nike is making a huge World Cup bet; Wall Street remains skeptical.

The first tournament matches held on U.S. soil since 1994 is more than doubling the audience levels of four years ago.

Excitement about a World Cup on home soil has been a major driver of business momentum for U.S. Soccer, but the federation wouldn’t have been positioned to seize the moment without a complete overhaul of its commercial and fundraising functions over the past several years.

World Cup giveaways, a new Whole Foods and a top-ranked mall are among the top South Florida’s business headlines this week. This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported,

Across MLS, teams are using access to World Cup tickets as currency with existing and prospective clients, staging watch parties to reach new fans and building data-capture operations designed to convert tournament interest into long-term customers.

Another day, another World Cup game tonight at Foxborough. Now Norwegian and Iraqi fans have swarmed Boston decked out in their jerseys. Even Norwegian

At a time of sluggish growth, betting sites like FanDuel and DraftKings are counting on the global soccer tournament to boost online sports gambling.

Between the heat and all the excitement associated with the World Cup, Saint Luke's Hospital anticipates an uptick in ER visits during the tournament. Here's a look at what it expects and how it prepared.