Gerber’s Disastrous Mistake in Africa Gerber once launched baby food in parts of Africa but kept the same packaging: a picture of a baby on the jar. Huge problem. In many regions, labels show the content, not the brand, meaning locals thought the jars contained… babies. A marketing fail so epic it should be studied in every business school. Proof that culture > strategy every time. 💬 What’s the worst marketing mistake you’ve ever seen? Hashtags: #QI #BBCQI #MarketingFails #FunFacts #ScienceBitc
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Gerber’s Disastrous Mistake in Africa Gerber once launched baby food in parts of Africa but kept the same packaging: a picture of a baby on the jar. Huge problem. In many regions, labels show the content, not the brand, meaning locals thought the jars contained… babies. A marketing fail so epic it should be studied in every business school. Proof that culture > strategy every time. 💬 What’s the worst marketing mistake you’ve ever seen? Hashtags: #QI #BBCQI #MarketingFails #FunFacts #ScienceBitc
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